The Chaos Scenario

Amid the Ruins of Mass Media, the Choice for Business is Stark: Listen or Perish.

What happens when the old world order collapses and the Brave New World is unprepared to replace it − as an ad medium, as a news source, as a political soapbox, a channel for new episodes of “Lost?” Welcome to The Chaos Scenario.

It’s here, and Bob Garfield saw it coming. In his roles as Advertising Age editor-at-large and as co-host of NPR’s On the Media, Bob Garfield long ago connected dots that many in media and marketing refused even to acknowledge. In this fascinating, terrifying, instructive and often hilarious book, Garfield is not content to chronicle the ruinous disintegration of traditional media and marketing. Instead he travels to five continents for solutions. His journeys begin in a Denmark cow pasture and take him from Estonia to Australia, Israel to England, Montenegro to Brazil, Los Gatos, California, to Conshohocken, Pennsylvania.

What he discovers is the answer for all institutions who wish to survive – and thrive − in a digitally connected, Post-Media Age. He calls this the art and science of Listenomics. You should listen, too.

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